Confirmed sighting: Pepsi Raw
Posted: 22:09 Thu 27-Nov-2008. Price: About 99p/300ml (3 for 2 in some branches). Location: Waitrose, Dorking. Nutritional unusualness: Contains apple extract [...], citric, tartaric and lactic acids.
Expanding on Chris Heathcote's comprehensive blog post and energy drink connoisseur Lee Maguire's comment, "Tastes like the soda-stream needs cleaning," "James Baker" reports: They were selling these in individual 330ml glass bottles at my local Waitrose in Dorking. Very tasty, but as a Cola aficionado I can tell you it tastes EXACTLY the same as Sainsbury's Regular Classic Cola. As far as I know they both contain cane sugar so I assume that's why. I haven't seen it available in Waitrose Dorking since.

...And in case you're wondering, the photo is from one of the London pubs that currently have it on the menu. That said, it hasn't been a great month for PepsiCo, who've scrapped both PJ Smoothies and Tropicana Spirit (is it just me, or does Marketing Week's photo look like this Snackspot one from April?), though at least they stuck around longer than Nestle's Boosted Smoothies. Personally, I'm not entirely convinced by the (slightly pineapple-flavoured?) alternative offered by Monster Energy Drink (around £1.03-£1.19/500ml), especially when you can now get Rockstar Juiced for less than a pound in Tesco.

Add a comment | # Permalink to this page | 9 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)

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Posted: 23:07 Thu 27-Nov-2008 by "Lee Maguire" # permalink comment
Comment: My local Tesco was selling off its remaining stock of (now discontinued) "24: The Series" energy drink at 44p a can.

I just finished my final can 10 minutes ago and have already taken to shouting things like "Dammit Chloe, I need another beverage RIGHT NOW" into my cell-phone.

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Posted: 10:42 Sat 29-Nov-2008 by "charl" # permalink comment
Comment: i can't believe they pinched your photo!!

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Posted: 14:54 Sat 06-Dec-2008 by "Chubworth" # permalink comment
Comment: Taking time out from my trip to Hobbycraft in Greenford, I availed myself of this beverage. I suppose I could sense that it has more natural ingredients than other colas but - heck - cola ain't meant to be natural, that's kinda the point otherwise we'd just drink water and save a few bob.

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Posted: 18:33 Thu 11-Dec-2008 by "adamcreen" # permalink comment
Comment: I saw a big marketing drive tonight - hundreds of bottles being given away at London rail stations - but the website registration has crashed! http://www.pepsiraw.co.uk

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Posted: 20:01 Tue 30-Dec-2008 by "Chubworth" # permalink comment
Comment: had another go at this recently. Very nice it was too. Also continuing my hobby of Around the World with Diet Coke, I had today a bottle imported from Vienna. For those not in the know, Coke light is not the same as diet Coke, it tastes more sugary and exciting and London is full of caffs and newsagents etc who import cheap bottles of Coke light from around the world. Today was my first Viennese bottle. The most exotic one was Azerbaijan.

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Posted: 13:26 Thu 02-Apr-2009 by "Stuart Campbell"
(apparently posting from 83.67.217.135: ) # permalink comment
Comment: Pepsi Raw tastes of liquorice. That is all.

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Posted: 18:30 Sun 05-Jul-2009 by "I A" # permalink comment
Comment: Pepsi Raw is brilliant and does not taste anything like liqourice. I am hooked!

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Posted: 12:13 Mon 06-Jul-2009 by "l" # permalink comment
Comment: l

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Posted: 20:20 Tue 28-Jul-2009 by "Dave" # permalink comment
Comment: It does taste like liquorice, seems thicker and denser than regular coke and leaves a strong taste in the mouth for ages. Horrible to be honest, but much better than Red Bull Cola!

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